Resume
Experience
Dec. 2021 - Dec. 2022
Cosmopolitan Assistant Editor
Hearst Magazines
New York, New York
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Wrote and edited copy for Cosmopolitans daily Snapchat Discover channel with a following of over 13.8M subscribers
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Pitched, researched, and wrote 2-3 celebrity stories weekly for Snapchat editions
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Collected, tracked, and interpreted data from high-profile Snapchat and TikTok platforms to evaluate what performed well in weekly reports
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Tested different headline graphics and scheduled daily Snapchat editions
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Managed content calendar and monitored viral content across TikTok and Instagram
March 2021 – Sept. 2021
Cosmopolitan
Digital Editorial Fellow
Hearst Magazine
New York, New York
Social Media Projects:
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Managed daily programming across social media platforms (Facebook, Twitter, Pinterest, LinkedIn)
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Worked closely with the Executive Digital Editor to pitch Twitter memes and graphics for Instagram
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Designed and published Pinterest Stories and Pinterest Pins through Adobe Photoshop
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Oversaw various analytic tools (Google Analytics, Dash Hudson, CrowdTangle, SocialFlow) to review performance data and meet engagement goals
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Collaborated with video team to promote and schedule video content across all platforms
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Shot video clips and wrote scripts for IG Reels and TikTok's on popular lifestyle and Gen Z digital trends
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Wrote and edited engaging copy for celebrity Facebook videos matching Cosmo's voice and branding
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Editorial Projects:
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Wrote lifestyle and pop culture-related stories for print and the website
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Identified top-performing Hearst brand content and syndicated evergreen news for Cosmo's audience
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Transcribed celebrity and influencer interviews for News and Lifestyle Editors
Dec. 2019 – May 2020
Social Media and Production Intern at The Tonight Show Starring Jimmy Fallon
NBCUniversal
New York, New York
Digital Team Social Media Intern:
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Produced and published social media posts for Twitter, Tumblr, Youtube and GIPHY
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Built weekly Hashtag content galleries on NBC.com
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Researched daily breaking news stories and digital trends across all social media platforms
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Curated social analytic reports for The Tonight Show's livetweet usage
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Maintained digital team's editorial calendar that included updates of relevant pop-culture trends and events
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Pitched social media posts, transcribed interviews, organized press lists and updated status reports
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General Production Intern:
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Collaborated with the production team by preparing pre-production storyboards for the live show
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Acted as production assistant to provide daily support of studio and remote team, writers and recording operators
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Researched and pitched breaking news headlines for opening monologue
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Assisted with the production and post-production of the live late night television show and remote shoots
June 2019 –August 2019
Social Media Marketing Intern
Wedding Salon
New York, New York
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Completed market research for luxury bridal showcases by identifying and engaging with key influencers
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Managed social media presence to expand target market and build following
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Supervised cross-functional PR team to generate new relationships and collaborate partnership ideas
Education
2016 - 2020
West Chester University
of Pennsylvania
West Chester, Pennsylvania
Bachelor's Degree of Arts & Humanities
Communication & Media Studies
Minor: Media and Culture
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Dean's List: Fall 2019, Spring 2020
Courses:
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Communication Research
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Event Planning Using Media​
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Mass Communication
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Media Audiences
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Media Literacy
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Media Technology
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Multimedia Performance
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News Writing
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Organizational Communication
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Public Relations
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Rhetoric and Pop Culture
Leadership
Public Relations Student
Society of America
Director of PR | West Chester, PA
Sept. 2018–May 2020
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Managed PRSSA's social media platforms to engage with potential new members and faculty
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Digitally advertised society opportunities to increase organization membership and campus presence
Zeta Tau Alpha Sorority
Director of Philanthropy | West Chester, PA
August 2017–Dec. 2019
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Organized university-wide philanthropy events to fundraise for Breast Cancer Education and Awareness
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Coordinated sponsorships with local businesses and campus organizations to broadcast events
Skills
Professional
Verbal and Written Communication skills
Teamwork & Collaboration
Project and Budget Management
Leadership
Interpersonal Communication
Creative problem-solving skills
Technical
Adobe Creative Cloud Suite
(Photoshop, Lightroom, Premiere Pro, Illustrator)
Microsoft Office
(Word, PowerPoint, Excel, Outlook)
Search Engine Optimization
Copywriting
Digital and Social Media Analytics
(CrowdTangle, Dash Hudson, Google Analytics, Hootsuite, SocialFlow)
Video, Photo, and Audio Editing
(iMovie, Canva, Final Cut Pro)
Dec. 2022 - Present
Associate Editor - Emerging Platforms
Cosmopolitan | Hearst Magazines
New York, New York
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Wrote and edited copy for Cosmopolitans daily Snapchat Discover channel that grabs the attention of a global audience
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Pitched, researched, and wrote 2-3 celebrity stories weekly for Snapchat editions
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Worked with Senior Motion Designer to bring editorial visions to life
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Collected, tracked, and interpreted data from high-profile Snapchat and TikTok platforms to evaluate what performed well in weekly reports
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Write on-site articles to based on celebs, lifestyle and pop culture
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Distribute platform reports to staff
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Tested headline graphics and scheduled daily Snapchat editions
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Managed content calendar and monitored viral content across TikTok and Instagram
Jan. 2019–May 2019
Digital Editorial Marketing Intern
VENTOORS
New York, New York
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Created editorial content for online blog to target audiences world-wide
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Redesigned website, Facebook, Instagram and Twitter pages to advertise to growing national market
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Collaborated with marketing and sales team to strategize methods for company growth and distribution