Digital Projects
Snapchat Editions
Pitched and wrote 2-3 Snapchat Editions weekly for Cosmo's daily Snapchat Discover Channel with a following of over 13.8M. This included researching celebrities, monitoring pop culture moments, and staying on top of Gen Z trends to draw in a younger audience.
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Select images to view the full story.👇
Reporting live! 📸
In August 2022, I had the chance to represent Cosmopolitan at the 2022 MTV VMAs! Here, I took over Cosmo's Instagram and TikTok Stories and created content live from the red carpet utilizing features from each of the apps, including polls to increase viewer engagement, boomerangs, and more. Throughout the red carpet and the award show, I captured many viral-in-the-moment clips for IG Reels and TikTok. Additionally, I conducted multiple interviews with some of today's top artists, including Betty Who, Lauren Spencer Smith, and Omar Apollo.
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Viral moments from the night:
Yung Gravy Brought Addison Rae's Mom as His Date to the VMAs
TikTok's + IG Reels
Shot video clips and wrote scripts for IG Reels and TikTok's on popular lifestyle and Gen Z digital trends.
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For the full selfie hack reel, click here.
For the full breakup TikTok, click here.
Tweets –– @Cosmopolitan
Pinterest Pins
​Managed Pinterest page with a following of almost 1M. Designed and published Pinterest Stories and Pinterest Pins in beauty, style, food, and sex + relationship categories.
Facebook Video Content
Collaborated with the video team to schedule and promote video content, Cosmopolitan merchandise, and surveys across Twitter, with a following of 1.5M.
Created copy, scheduled, and published original Cosmo celebrity videos, memes, Cosmo Queen's and The Braid Up videos matching Cosmo's voice and branding.
Instagram Graphics
Tested IG Filters
Worked alongside Emerging Platforms Director to test out and shoot clips for new Cosmo IG filters.
Worked closely with the Executive Digital Editor to research and pitch viral tweets, memes, celebrity birthdays, national holidays, and aesthetic images/re-grams for Cosmo's Instagram
Animated GIFS + Thank You Note Memes
​Created animated GIFS and memes for the Tonight Show's livetweet usage on Twitter and YouTube, with a following of over 4.4M.
Tickets at 12
Each Thursday, "The Tonight Show" tweets the location of their social media intern, and the first person to find them based on the tweet got two VIP tickets to the show that night!
Tumblr Posts
Produced and published Tumblr posts of multiple animated GIFS that tell a fun story from segments of show.
To see the full Milo Ventimiglia Tumblr post, click here.
To see the full Halsey Tumblr post, click here.
National Holiday Tweets
Monitored national holidays, created copy for tweet, reviewed related Tonight Show footage, and designed meme on Adobe Photoshop.
